Category Archives: Business Case

Business writing vs technical writing

In last week’s article we looked at the differences between business writing and academic writing. Today’s post looks at business writing vs technical writing. What’s the difference? The simple answer is that we define technical and business writing by their … Continue reading

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Writing a business case – FAQs

If you need new staff or equipment, or to change a policy or procedure, you may well need to write a business case. But where do you start? I run a course on How to Write a Business Case, and … Continue reading

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What is a business case?

“Great idea – write me a business case for it,” says the manager. And another great idea bites the dust. Why? Because it’s often unclear what, exactly, is required. The definition of the business case has become very woolly in … Continue reading

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Business documents – keep it short & simple

Have you ever been asked to write a business document about something so complex you didn’t know where to start? Like a winning proposal for multiple readers with different expectations? Luckily, the KISS (Keep It Short & Simple) acronym can … Continue reading

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Text readability – how readable are you?

Have you ever had feedback on your writing that you disagreed with? Wouldn’t it have been useful to scientifically measure how readable your document was – and prove that your version was better (…or not)? As it happens, there’s a … Continue reading

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